Government-to-Citizen Communications: Utilising multiple digital channels effectively
Liz effectively articulates how local government can use integrated, multi-channel communications to increase access to information and services, improve opportunities for engagement, and offer members of the community a choice in how they get their information.
Stephen Cross from Hillingdon Council
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Update (6/6): This paper has now been promoted on Scribd to the ‘Rising List’ with a count of 547 reads so far and increasing. Thanks for your support on this research!
Background of this White Paper
After years of research, I’ve often been asked of my opinion of what I feel can increase citizen engagement online. And through all the insightful conversations I’ve had with several of LGEO Research readers, it often nagged me that I never really could see a solution that was simple enough for local councils to adopt that will translate with citizens. It was also important that any solution that was going to work, should encourage internal processes within government to improve as well. So my vision was definitely a tall order!
Amongst all the wizzy stuff emailed my way, a lot of solutions seemed very sophisticated and very impressive but seemed difficult to measure or understand how it works. Simplicity and measurable results should be on top of the list when choosing a solution for citizen engagement online and I feel I have found one possible solution that might suit local councils. But for every solution, there must be reasons motivating its adoption.
So this paper explores the reasons behind those motivations. It will draw a picture of the true state of governance and communications, that we live in today. I do hope that you will find useful and inspiring. There are also videos links attached to this White Paper that will explain the content in more detail. Audios of the White Paper are also available below for accessibility.
I look forward to hearing your feedback.
Government-To-Citizen Communications – Using Multiple Digital Channels Effectively
Audios of paragraphs on this White Paper for better accessibility
1. Government Communications Today
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2. How is government currently engaging with citizens online?
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3. What are the challenges government faces when communicating with the public?
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4. The reasons why public communications must be improved
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5. Benefits for governments and citizens
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6. Finding a simple, low cost solution
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7. Integrating social media and email into governments web communications strategy
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8. Examples of social media as a web communication tool
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9. Example of email as an effective web communication tool
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10. An integrated platform for reaching the public more effectively
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11. Examples of how it should work
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12. Examples of effective communications via email with measurable cost savings and avoidable contact results
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13. Benefits measured within 9 – 12 months
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14. Communicating with citizens during emergencies
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15. Conclusion
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Thank you for all the tweets and wonderful support!
Also thank you to all my friends in government who have supported me all this time. Your support is what has given me this wonderful opportunity to deliver this White Paper to you today. It truly wasn’t possible without you! 
Hope this was useful!
Liz
Popularity: 46% [?]
Possibly Related Posts
The Government-to-Citizen Communications: Utilising multiple digital channels effectively by Liz Azyan's Good Engagement Online Research, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
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Local Government Engagement Online Research » Government-to-Citizen Communications: Utilising multiple digital cha… [link to post]
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Government-to-Citizen Communications: Utilising multiple digital channels effectively [link to post]
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RT: @helenewilliams: Government-to-Citizen Communications: Utilising multiple digital channels effectively [link to post] #yam
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RT @helenewilliams: Government-to-Citizen Communications: Utilising multiple digital channels effectively [link to post]
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Brill stuff RT @danslee: This is worth a second RT in 24 hours. Great research on how gov can use digital by @liz_azyan [link to post]
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RT @psfnick: Soc Med Research Whizz @liz_azyan ‘s White Paper looking at Gov utilising digi media channels [link to post] >>>>> excell
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Gov-2-Citizen Comms utilising multi digi channels effectively [link to post] (@LGEOResearch) – Gr8 @GovDelivery ref. #getthewordout
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RT @danslee: Great research on how gov can use digital by @liz_azyan [link to post] #gov20 < -- Excellent read! Thanks Liz :-)
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This is worth a second RT in 24 hours. Great research on how gov can use digital by @liz_azyan [link to post] #gov20
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Would love to be able to force all of Readng Council #rdg to read & act on @Liz_Azyan ‘s white paper [link to post] #getthewordout
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Soc Med Research Whizz @liz_azyan ‘s White Paper looking at Gov utilising digi media channels [link to post] >>>>> excellent Liz !!!
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RT @dworsell: Gov-2-Citizen Comms utilising multi digi channels effectively [link to post] (@LGEOResearch) – Gr8 @GovDelivery ref. #g
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@jvictor7 Morning thank you for the RT
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@pearlysmith Morning
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@karenblakeman Well ask! @cllrdaisybenson and myself are now #rdg cabinet members. I’ve already spoken to RBC about it ;0)
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@karenblakeman re #rdg rbc & digital engagement – http://is.gd/czolr Its an hour long, but makes compelling case for a different model
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@karenblakeman I’d be happy if Reading Council put the address and postcode on its website for their crematorium
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Govt-Citizen Comms utilising multi digital channels effectively [link to post] (@LGEOResearch) – @GovDelivery ref. #getthewordout
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RT @josiefraser: Government-to-Citizen Communications: Utilising multiple digital channels effectively [link to post]
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@josiefraser Interesting article w/good conclusions & references. still an e-service delivery model & not participation:[link to post]
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agree RT @fredgarnett: Interesting article w/good conclusions. still e-service delivery model & not participation:[link to post]
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RT @LGEOResearch: White Paper: Gov-to-Citizen Communications: Utilising multiple digital channels effectively [link to post] [] < LEER
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Ever wondered how gov can communicate with citizens on multiple social media channels effectively? Find out [link to post] #pdf10
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Government-to-Citizen Communications: Utilising multiple digital channels effectively [link to post] by @Liz_Azyan via @jvictor7
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interesting stuff, thanks