I found this presentation to be extremely useful in understanding why we need to change the way we communicate. For instance traditional top-down messaging no longer rules the day and organizations must adapt their messaging and empower their supporters to drive the message. It also talks about how to run a successful grassroots campaign. However the most valuable information will get from this presentation is its case studies. So take a look and hope you find it useful.

Advocacy in a Web 2.0 World

Popularity: 1% [?]

Possibly Related Posts

• Web 2.0 & social media for patients
• Cool Health Related Web 2.0 & Social Media Stuff by and for Patients
• E-Learning: Web 2.0 & Social Media examples and quotes for Health Informatics
• ScotWeb2 09: Getting up close and personal with Stuart Harrison on Twitter and Jadu & James Coltham on usability and accessibility issues
• Newest Researcher on the block… Sarah Lay

The Advocacy and Politics in a Web 2.0 World by Liz Azyan's Good Engagement Online Research, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.